Brands on Counterline pay a flat monthly fee, not a cut of every order, so they can offer you better wholesale prices. Fill one cart across many brands, and each brand invoices you directly on its own terms.
Commission marketplaces take a cut of every order, charge to be seen, and keep your buyers' contact details. Counterline charges one monthly price and sends you every order with the retailer's full details. You invoice them however you already do, and the money goes straight to you.
Enter a typical month of wholesale sales.
Marketplace estimate uses Faire's published rates as reported in May 2026: 15% commission, $10 per first order with a new retailer, and 1.9% + $0.30 processing on 60-day payout. Counterline: $149/month, plus your own card processing on invoices (assumed 2.9% + $0.30; bank transfers and checks usually cost less). Your actual costs depend on order mix and how retailers pay you.
Your costs stay the same whether a retailer orders $200 or $20,000. Grow without your fees growing with you.
See every retailer's name, email and store address. Export them, email them, and invoice reorders however you like.
Products rise in search when shops reorder them. There are no promoted listings to buy, so a new brand with a great product can win on day one.
Invoice through QuickBooks, Square, your bank or anything else. Set your own terms, from due on receipt to Net 60. Counterline never holds your money.
Join before launch and your price is locked as long as you stay. Founding brands also get 20% off a store build and a say in what we build next.
Pay yearly and get 2 months free. Cancel anytime.
Need a retail website? We set up Shopify or Square Online stores at fixed prices, with a "Shop wholesale on Counterline" button built in. You pay your own platform plan and domain.
50% due upfront, the rest at launch. Founding brands get 20% off any store build.
Tell us about your brand and we'll reply with a quote within 2 business days.
We review every brand by hand and reply within 3 business days. The application takes about 5 minutes.
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Every retailer who orders from you is yours to contact.
Free for retailers. Build orders right away; we verify your shop within 1 business day.